A Great Custom Tradeshow Exhibit at a Convention is the Ticket to Drawing Attention

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by: Kimberly Green
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Word Count: 600

I’ve always had a thing for trade shows and conventions. It’s been way too long since I’ve been to one—about two years ago for the golf show in Long Beach—and I really miss ‘em. I particularly liked the golf one because as many of you know, I’m a golfing fiend! Since there are so many innovations out there, having them all under one roof throws me into a state of sensory overload. I think after meandering six or seven of the larger, custom booths, my psyche was reduced to that of a small toddler at a rock concert. My friends found me later that day in fetal position in the corner of the building with drool on my cheeks, mumbling to myself…

However, I will be there the next time a convention rolls around! Seriously, I love these things even if I have no interest in what the trade show is all about, like fishing. When I was young, my father and grandfather were avid fishermen. I… was not. It was just too boring for me… I’d sit there, cold and wet, waiting for hours for a fish to bite. However, I can see how it would be relaxing, and I suppose I haven’t really given it a fair shake in my adult years, but as a boy I really loathed fishing. Nevertheless, my grandfather would go to the fishing expo at the Long Beach Convention Center each year, and I would always join him.

Again, I think it’s my fascination with innovation that keeps me interested at trade shows. I love seeing new technologies and ideas, gimmicky or not, being displayed and talked about in wonderfully decorated booths… the custom booths are really what catches my attention! If a booth looks boring at a glance, I probably will continue wandering through the aisles… but if it looks visually impressive, regardless of what they are selling, I’ll definitely check it out! Oh, and all the free stuff they give out at these things never hurts either! I remember coming home with my grandpa and a bag full of free goodies… little fishing lures, stickers all sizes, pamphlets, leaflets, those sorts of things… then spreading them out all over the floor for my grandma to see. Funny sidebar—my late grandfather was a truly unique individual. He loved traveling to exotic places to hunt and fish, and most of the time, if he was considering buying a new fishing rod or reel or something like that, he’d research it for MONTHS, talking to different people, reading about different manufacturers at the various fishing shops (this was pre-internet!) and when he finally made his decision, it was only after he’d exhausted all of his options for the item that he wanted to buy. But every year at that trade show, he’d spend three or four hundred dollars on some piece of fishing gear, just on a whim! I guess that the products and technologies also mesmerized him, so maybe my lust for conventions runs in my blood!

When I see a truly artful and well put together as well as functional Custom Tradeshow Exhibit. It makes me curious enough to take a deeper look with hope that their work is as organized as their exhibit. Seeking out truly excellent Exhibit Manufacturer will be the best source for attaining a booth that truly speaks your language and can get your point across. At a tradeshow where there is so much to take in, setting yourself apart from the rest is really necessary for maximum exposure.

About the Author

Kim Green shares her husband’s story and his fascination with elaborate Trade Show Exhibits. Finding the right Custom Exhibit Builders will help you create a great presence that can get those potential customers biting at your next tradeshow.

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