In 2003, the CEO of SpivO’s founding company began funding a project that would be a search engine and online resource based entirely on open source software. The final product was launched in 2004 and named SpivO. The name SpivO (pronounced Speevo) was originally licensed to another project owned by the same company.

Upon launching the newly built SpivO search engine in December of 2004, SpivO was sold to American Marketing Management Motivation Services, Inc., under there web holdings subsidiary, Ybor City Telco.

The goal of SpivO has always been to maintain simplicity in delivering content. As many web resources in history have done, SpivO too had stumbling beginnings. As the popularity of the web site grew, SpivO would not hesitate to quickly try new things, add new channels, and develop new ideas for the online resource.

In 2006, American Marketing Management Motivation Services, Inc., contracted sister company, Adviatech Corp., (http://www.adviatech.com) to be the managing group behind SpivO. Adviatech has programming and design talent from all around the world who hold the knowledge and ability to evolve the SpivO resource. Also, with Adviatech’s core service being online marketing, the two organizations were believed to be a perfect fit.

Around mid 2007, Vice President of Adviatech Corp., Jason Bland, requested funding for a completely new SpivO.com as he organized a proposed new SpivO which would be built from the ground up over a six month period. Upon approval, the engineers assigned to the SpivO project began building new channels on top of some existing technology and writing some channels completely custom to SpivO. The first new SpivO channel, SpivOVideo.com was launched in December of 2007.

When asked at a press conference how SpivO planned to compete with existing internet powers such as Google and Yahoo, Adviatech Corp., Vice President, Jason Bland, responded with “We’re not. Google’s core product is a search engines plus they offer other channels of content. SpivO is a content resource, plus we offer a search engine.”

That comment is the driving positioning statement of the new SpivO which clearly wishes to be an online resource more so than a competing search engine.

In 2008, SpivO began branding all of their resources as “channels” and launched their “SpivO, Find Your Channel” campaign.