Are you a digital marketer working in real estate marketing and want to create your own compelling content? Are you a real estate agent and have watched real estate videos online and are trying to pick your brain on how to create content that's just as good or even better?
Don't let the lack of the latest and greatest real estate video equipment hold you back. To create real estate photography and video is about your creativity and ambition. You don't require the best cameras to produce stunning listings, video tours, or community videos.
Nonetheless, to create video quality that is up to one's standards, they'll want to buy the equipment that will help them reach this goal. In this blog, we'll discover different DSLR cameras and other equipment that will make shooting real estate video seamless.
Things to Consider
There is no such thing as a real estate camera, but when selecting the best camera for real estate videos, there are several crucial factors to think about.
First and foremost is resolution; choose a camera with at least 4K or higher to ensure the clarity necessary for showcasing properties effectively. A wide-angle lens is important for covering the entire room which contributes to a comprehensive view of the property.
Moreover, stabilization features, such as built-in stabilization ensures that your footage remains steady and professional-looking. Other built in features like autofocus and manual focus is also important, especially when you can have the option to switch between the two. This provides flexibility for different shooting scenarios.
Consider the aspects of real estate shoots, such as battery life and the camera's durability and portability. A camera with a reliable battery life or the availability of spare batteries is crucial for extended sessions.
Furthermore, a durable yet easily portable design ensures the camera can withstand diverse environments while remaining easy to handle during shoots.
A compact camera can still produce impressive image quality. Connectivity options, including Wi-Fi and Bluetooth capabilities, simplify the process of transferring files to external devices.
Lastly, be mindful of your budget, encompassing not only the camera body but also potential additional costs for lenses and accessories.
Does the camera have a flip out LCD monitor or an optical viewfinder? Does it have good battery life? Does it have an advanced autofocus system and exposure aids? How about a full frame sensor?
It's also worth mentioning that a DSLR uses a traditional mirror-and-prism system that sends light from the lens directly into an optical viewfinder.
A modern mirrorless camera, on the other hand, uses digital sensors to capture light as well as sends live previews of each image straight onto its electronic viewfinder or rear LCD screen – perfect for quickly previewing shots without delay.
Does the camera offer scene modes? Especially for real estate photography, this helps to balance out any outdoor portrait shoot and great picture quality.
By carefully weighing all of these aspects, you can select a video camera that aligns with your needs and wants for real estate videography and real estate photography.
The Camera For Real Estate
Your Smartphone Camera
Don't listen to the misconception that in order to get into video production for real estate, you must invest in a DSLR cameras or any professional cameras.
However, the truth is that the most valuable tool for real estate videography might already be in your possession – your smartphone.
Today, Android, Apple, Google, and other smartphones come equipped with exceptional optics, simplifying the process of generating remarkable videos at a moment's notice.
Take, for instance, the iPhone 11 camera, which has a wide-angle lens. This particular feature enables you to capture an entire room in a single frame.
Consequently, when crafting a video walkthrough for a real estate listing, your audience gains the advantage of seeing the entire space.
Your smartphone has high quality video capabilities as often times, the camera offers for lighting adjustments for low light conditions, a long-lasting battery life, and of course, in today's age, wherever you go, your smartphone can connect to Wi-Fi.
Additionally, it's easy to download an editing software on your phone and just transfer your real estate photos and videos into the app. Many on-the-move real estate agents, real estate photographers, and real estate videographers create amazing images and videos on their phones. You might want to get a stabilizer to get smooth video walk-through shots.
Not to mention, if you're on a tight budget for shooting real estate videos and don't necessarily want to purchase a DSLR camera or other equipment, using a smartphone is right for you!
Sony Alpha 7C Camera
As a real estate professional, you may be wondering film real estate videos or shooting real estate photography will advance your real estate business. That said, the choice of the best camera inevitably comes into play.
Let's look at Sony Alpha 7C. It is a full frame camera and shares a nice balance between features and portability.
This camera offers 4K quality video and the added benefit of 120fps footage. This camera also has a flip-around screen suitable for vlogging.
Furthermore, it comes in a slightly smaller and more cost-effective package compared which makes for a compelling option for those seeking a mid-range camera.
On Amazon, this camera is priced at $1,440 USD.
If you're a real estate photographer or simply someone creating real estate video, and are willing to spend a little more money on a camera that offers impressive features, this one is for you.
Nikon Z6 Camera
The Nikon Z6 stands as a full-frame mirrorless camera equipped with a 24.5MP backside-illuminated image sensor.
Its on-sensor Phase Detect AF system ensures rapid and precise focal length for both real estate photography and real estate video shooting.
Full frame cameras, specifically this camera, excels in capturing high-resolution action, boasting up to 12 fps, along with the capability to record 4K Ultra-HD video and create 6K time-lapse movies. This might as well be called the camera of all real estate cameras.
Additionally, this full frame camera supports 1080P at 120 fps for creating compelling slow-motion video and is compatible with NIKKOR Z lenses.
For versatility, it accommodates over 360 F mount NIKKOR lenses, including those from the D5, D850, or D500, broadening the dynamic range of lenses that can be used easily with the Nikon Z6.
For real estate photographers, who specifically look for picture quality and stunning shots, the option to switch out lenses will impress potential buyers.
This mirrorless camera is priced at $2,449 USD on Amazon.
Sony Alpha ZV-E10 Mirrorless VLOG Camera Kit
The Sony Alpha ZV-E10 camera is a fantastic and more budget-friendly real estate camera choice.
This mirrorless camera serves as a go-to for shooting numerous YouTube videos especially for the real estate industry and though it's a bit cheaper, most viewers won't be able to tell the difference in quality or be able to know which camera is being used to shoot, because it still produces high quality photos and videos.
This camera could be considered the best of all "best cameras" as it costs less than half the price, even when paired with my recommended lens—the Sigma 16mm 1.4.
The price sits at $698 USD on Amazon.
Canon EOS Rebel T8i EF-S 18-55mm is STM Lens Kit
The Canon EOS Rebel T8i proves to be an excellent choice for real estate video and real estate photography, thanks to its lineup of features, remarkable image quality, and user-friendly design.
It has a 24.1-megapixel resolution and is perfectly suited for capturing great image quality and details in property photos and videos. Its autofocus system can further enhance the real estate photography and video experience by ensuring precise focusing making it easier to capture shots.
In addition to its impressive specifications, the Rebel T8i features a native ISO range of 100-25600, enabling the capturing of photos even in challenging low-light conditions.
The camera's flexible various-angle LCD monitor adds to its appeal, allowing users to effortlessly take shots from diverse perspectives—particularly advantageous for capturing the nuances of interior spaces.
Lastly, the Rebel T8i incorporates a built-in Wi-Fi/NFC connection, providing convenient options for wireless image sharing and seamless cloud backup, adding a modern touch to the camera's functionality.
On Amazon, the price is USD $748.95.
Canon EOS Rebel T7 DSLR Camera Bundle
The bundled Canon EOS Rebel T7 DSLR Camera, inclusive of all original accessories, comes with a 1 Year Seller Warranty.
Equipped with a 24.1MP APS-C CMOS Sensor and DIGIC 4+ Image Processor, this camera excels in capturing details, vibrant colors, and low-noise images across varying lighting conditions, be it bright or low-light environments.
With a continuous shooting capability of up to 3 fps and the ability to record full HD 1080/30p videos, it proves versatile for both photography and videography needs.
The price is USD $489.00 on Amazon.
When to Use Mirrorless Cameras
When venturing into real estate photography or videography, opting for a mirrorless camera proves advantageous in various scenarios due to its compact design.
It's advanced autofocus systems ensure that moving subjects are consistently in focus, an essential feature for filming dynamic walkthroughs or to showcase properties.
Another key benefit of these cameras in real estate videography is their advanced technology, including in-body image stabilization (IBIS) and silent shooting modes.
IBIS smoothens out footage, reducing the impact of shakes particularly when filming handheld. The silent shooting mode is crucial when working in quiet environments, such as residential homes, where minimizing disruptions and maintaining a serene atmosphere is essential.
Moreover, the versatility of such cameras extend to their adaptability to the use of various lenses providing flexibility in choosing optics that suit specific architectural photography or videography, landscape photography or videography, or creative requirements.
Additionally, the impressive video quality offered by cameras that are mirrorless, often feature 4K resolution and high frame rates.
The capacity of mirrorless cameras to succeed at low-light performance further enhances their suitability for showcasing interiors with limited natural light, contributing to the overall visual appeal of the real estate videos.
Now that we've seen some ideas for what could be the best camera for real estate, let's talk about camera gear! The best cameras should typically capture high quality images and video, but a good camera for real estate are also able to work with manufacturer supplied accessories such as tripods, stabilizers, different lighting and gimbals.
Stabilizers, Gimbals, and Tripods
Cameras for real estate videos should have stabilizers to help ensure smooth and steady footage, especially when walking through different areas of a property. Smooth shots contribute to a more professional and visually pleasing presentation, especially in real estate photography and videography.
Tripods act as a stable base for stationary shots, ensuring that the camera remains steady during walkthroughs or when capturing specific details. This stability is crucial for avoiding shaky footage and maintaining a polished appearance.
The best camera for real estate will be able to work with tripods. Speaking of tripods, if you're a real estate photographer or videographer, it's important to note that remote shutter release is an excellent tool, especially for photographers planning to shoot alone.
You can easily capture images or videos with you without walking to and from your camera repeatedly, especially if it's set up on a tripod. There are several remote shutters that you can purchase online, but make sure you buy one that's compatible with the camera you're using.
Cameras for real estate should have clear and high-quality audio equipment as is essential for real estate videos to effectively convey information about the property.
External microphones, such as shotgun microphones, help capture crisp and clear sound, ensuring that the audience can hear important details, such as property features and descriptions, without distractions.
Professional photographers know all about proper lighting as it is fundamental for showcasing the details and aesthetics of a property.
External lighting sources, such as LED panels or soft boxes, can help illuminate rooms evenly and reduce harsh shadows. This is especially important when filming interiors with varying light conditions, ensuring that the video accurately represents the property.
Lastly, drones offer a unique perspective by capturing aerial footage of the property and its surroundings.
This is particularly beneficial for showcasing the property's exterior, surrounding landscape, and neighborhood. Aerial shots provide viewers with a comprehensive view, highlighting the property's features and location in an engaging way.
Drones like DJI Mavic Mini and Mavic series are crucial for real estate marketing. The Mini is compact and stable, ideal for residential showcases. Mavic series, including Air and Pro, offers advanced features for aerial views, making them essential for creating engaging real estate content.
Editing Real Estate Videos
The business of real estate is diverse and abundant. There are many opportunities to showcase your offerings in the most compelling way. We've just gone through the cameras for real estate, but what about editing of real estate photography and videography?
For advice on how to edit, read our blog titled, "How to Make a Real Estate Marketing Video [Includes Length & Walkthrough Info]."
Or... once you've collected your footage, don't look too far because at Spivo Video will edit all of it for you! Their process is seamless and it saves you time you would have wasted editing yourself or spending hours looking for another editor.
While Spivo specializes in travel videos, their capabilities go beyond that as they constantly edit polished videos for real estate, corporate businesses and branding, weddings, promotional videos, and more!
Spivo is an editing service that thousands love, so you’re guaranteed to love it too! At Spivo, they say, “Love it or it’s Free!” Not only that, but pricing starts at $149 per video, adjusting based on your custom requirements. If you're a repeated customer, you can also choose your editor.